Curriculum/Syllabus:

 Getting Started

• The importance of campaign structure within your PPC accounts
• Targeting your marketing PPC spend
• Build in flexibility to monitor success and evolve your PPC campaign
• Tracking sales conversions
• Pay per Click Bidding strategy

Keywords, Keywords, Keywords

• Keyword selection - and which ones to avoid for PPC
• Finding and exploiting untapped keywords
• Low-cost testing to get it right

How to Improve Your Click through Rates (CTRs)

• Clever keyword variations
• Writing captivating PPC ads
• Special keyword opportunities

Increasing ROI

• Optimizing PPC ad positions
• Filtering out unwanted keywords
• Tracking sales conversions
• Writing best PPC ad copy

Key Differences between the Pay per Click Search Engines

• Google Adwords
• MSN ad Center
• Facebook ads
• MIVA

Course Fee: 6000 INR